10 Steps To Making Your Website A Selling Machine
A Sellers Information Guide.
The opening page or selling page is one of the most important aspects of website optimization.This could be your only chance to grab the attention of the buyer. Optimizing this page takes a high priority. Most of your sales will be directly related to what the buyer first sees. These ten steps will aid you in making sales, no matter what you are selling.
1) SEX SEX SEX- You Must Grab The Visitors Attention: Your headline is perhaps the most important part of your website. You've got about 2 seconds to get their interest or they are gone. How many times have you seen " Thank you for visiting my site. It is very important to......"? Whoops , you just lost a customer. You must suck the visitor in, make them fell like they have to read on. Could they be missing a deal, a life changing service or product? You must have a great opening or the rest of there is no need to read any further.
2) Keep The Visitor Reading: Once you've grabbed the perspective patrons attention you must build their intrest.Why should they buy this product, what are the consequences if they don't. What are they missing out on. Why is this such a great deal? Talk only about your product only, nothing else.
3) Why Are You A Credible Business?: If you have made it this far without losing them you are doing better then most. You now have to back up all of you previous statements. Provide an "About Us" page. Make sure to include valid ways to contact your business. Include a phone number, a real address, and a picture. The more information the better.
4) Re Enforce That You Are Credible: How many time have you seen " This product is the greatest thing since sliced bread." A.M. Los Angeles, California. This is a junk testimonial, who is A.M.?Why do they not use there full name? Use as much information with your testimonials as the person will allow. Real name, city and state as a bare minimum. Use their e-mail address, phone number,and a real address. This is totally acceptable, it is ok to leave information like this. Good customers are the best advertising a business has.
5) Guarantee Your Product and Services: A guarantee is perhaps the strongest sales point when making a deal. A common misconception is that guarantees increase refunds. Most of the time they actually do the opposite. From past experience, if a person wants a refund they will get one. Make sure the customer knows you stand behind your product. You are there to help them, not take there money
6) Limited Time Offer: This has been used for years with much success. When you build a sense of urgency people feel like they may lose out. No one wants to miss out on great deals and fabulous services. You have to convince a perspective buyer if they don't act now your deal is history.
7) Make It Easy To Obtain Your Product or Service:Your website needs to be easy to navigate. The most important thing to be able to find is how to buy your product or service.Many people forget this point. It is more important then you think. This is why the website is up, right.
8) The Sociology of People: Learn to use leverage in your sales. No one wants to miss deals, they don't want to "not fit in". They are obviously interested if they have gotten this far. Use something like, " The bottom line is, people who smoke die. No one wants to become a statistic. With our product you have a chance, a chance at a new, happy , smoke free life." You have to get the perspective buyer out of there comfort zone.
9) The Power Of Now: Bring up the urgency once again. Convince them they need to buy this product, they owe it to themselves. If this product isn't bought now it will be lost forever along with the benefits.Add a timer to your website,add a message, "you have 30 seconds for this once in a lifetime price".
10) The Closer: The closing is what seals the deal. Reword your sense of urgency statement and give your best effort to sell. Throw in free bonuses if they act now. People love free stuff. All people who get to your closing will be interested. Act now and get this free, whatever it may be. This is the last chance to seal the deal.
Information
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Tools
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