The Importance of Inktomi
The Story Of The Inktomi Database
Inktomi historically has been one of the biggest creations on the Internet. Yahoo results are now partially provided by Inktomi since Yahoo acquired Inktomi. Inkotomi is being used as a supplement with Yahoo's own directory. Contrary to popular belief, Google is not the main driving force behind Yahoo. Inktomi is kind of in limbo now that Yahoo has purchased it. The new Yahoo is currently using the Inktomi database, but only partially.
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Optimizing For Inktomi
In the eyes of Inktomi content is most important. Almost all factors of your web page from the url to the body copy are taken into effect when deciding the relevance and rank of your web page. With the recent happenings of Yahoo dropping Google results and replacing them with Inktomi, you should definitely brush up on your Inktomi / Yahoo optimization skills.
Keywords Are The Most Important
Keywords for Inktomi are key. Inktomi loves keyword rich content and the higher, the better. This doesn't mean keyword stuffing, Inktomi looks at a whole page and the relevancy. You have to have good content for your keywords to work. If you can get them in where they make sense and add value your halfway there.
Meta Tags
Meta Tags do work regardless if certain search engines (Google) place no weight on them, if done correctly will not hurt you in alternate engines. Whether or not your primary goal is the rank well across the board, Inktomi likes your description tag. The optimal description tag is between 12 and 24 words including your keywords. Don't go overboard but don't forget about them.
As far as your keyword tag goes, the optimal length is between 7 and 48 words. A general rule of thumb is the keep your keyword density to repeating between 1- 3 times depending on the amount of words you decide upon using. Don't forget to use commas to separate keywords with no spaces.
Example: Here is an example from a top ranking site on Inktomi for the keywords "weight loss pills"
<meta name="keywords" content="zantrex-3,ephedra free,weight loss,ephedrine,weight loss pills,weight loss information,weight loss products,zantrex-3,relacore,ephedra free,weight loss pills,rapid weight loss,zantrex-3">
Choosing a URL
Don't forget about incorporating your keywords into your URL, if you have the option . If you don't have the option, consider purchasing a second domain name with your keywords in it. Again, don't go overboard and use dashes to separate the words, i.e. www. my-keyword-web-page.com.If you are fortunate enough to be able to use a good domain name with your keywords in it, shy away from using the same keywords and html file names.
Information
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10 Common Webmaster Mistakes
How Do Search Engines Work?
Is Your Website Optimized To Sell?
Doorway Pages- Good Advertising?
More Web Site Traffic With DMOZ
More Web Site Traffic With Yahoo
Wore Web Site Traffic With Inktomi
More Web Site Traffic With Google
Tools
Free Link Popularity Check
Free Meta Tags Generator
Free Search Engine Ranking Tool
