Keyword Optimization 101
What You Should Know Before You Submit A Site
More Web Site Traffic With Keywords
Keywords are perhaps the most important key in achieving more web site traffic and top ten rankings with the major search engines. As the algorithms have changed and evolved, keyword selection and placement is essential to high ranking. A top ten ranking is worth a ton of traffic, without the right keywords, and keyword placement, it is near impossible. We hope before you submit a site, you have taken the time to choose good keywords and optimize your site correctly.
Picking Good Keywords
People find your web page with the keywords you have chosen. The words you imagine them typing into the search box are your target keywords.For example, say you have a page devoted to sewing. Anytime someone types sewing, you want your page to be in the top ten results. That would be one of your targeted keywords. Every page on your web site should target specific keywords. For example, say you have another page about modern sewing techniques. Then modern sewing techniques might be your keywords for that page.Your target keywords should always be at least two or more words long. It is all too common to see sites targeting one keyword with a lot of competition. This is one of the keys to good key words, you want a keyword with plenty of searches and little competition. Don't waste your time fighting the odds. The more words in your keyword phrases, the better the odds are for high search engine ranks.
Where Do I Put My Keywords?
There are several crucial places to insert your keywords.Your HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. Build your titles around the top two or three phrases that you would like the page to be found for. The titles should be relatively short and attractive, like headlines in a newspaper. With a few words, they make you want to read a story. Similarly, pages title headings should read like a newspaper. Search engines also like pages where keywords appear "high" on the page. To accommodate them, use your target keywords for your page headline, if possible. It is also essential that your keywords are in the first 25-30 words of your visible text. Alt tags for pictures and comments in your code are also good ways, although not as effective. Every alt tag should have text, for text browser navigation , and to place keywords. Inserting a comment tag with keywords is also a good idea. Don't overuse either one of these methods. Your keywords shouldn't be repeated in your alt tags more then 3 times. One or two comments is enough for one page.
If you have no content you have no basis for good rankings. Content is key. You need HTML text on your page to reinforce your keywords. If you have a graphics laden page, try cutting down on the graphics and add text. Don't ever place keywords as images, search engines don't see images so for our purposes they are useless. Your visible text should be visible. If you try to stuff keywords on a page using small fonts, or like colors, search engines won't index your page. A good rule of thumb is, if you can't read the keywords, the search engine can't read them either.
Links and Using Keywords
Good links with your keywords in the text are indispensable. Always try to use your keywords in the text of links. Links are not all equal , some are better to search engines, then others. For more information on links read, Using Links For Improved Search Engine Ranking .This goes for links pointing to your site also. If you have links from another site pointing to yours, make sure they have your keywords in them. To get some ideas for good links, type in your keywords to any major search engine. The top results will be the links the search engine is telling you are the best.
Keyword Weight and Stuffing
It isn't true that the more keywords you have in your web site the better. In fact too many can get you banned from the search engines for keyword stuffing. A good idea is to have 5-8% of all of your visible text be your target keywords. This is a safe number, that won't get you banned. You may have a relevant page with good content, but too many keywords and it's considered stuffing.
These are the basics of using keywords correctly to gain more web site traffic and higher rankings with the top search engines. When used properly, keyword optimization is one of the best ways to increase search engine ranks.
Information
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10 Common Webmaster Mistakes
How Do Search Engines Work?
Is Your Website Optimized To Sell?
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Tools
Free Link Popularity Check
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Free Search Engine Ranking Tool
