Using Links For Improved Search Engine Rankings.
Why should I worry about link popularity?
All major search engine use link popularity as a major criteria when ranking your pages. Improved search engine rankings come from the effective use of links. Google, uses it as its most important criteria when ranking sites. In time every major search engine will use link popularity in one form or another. Link popularity will do a lot for your site. Not only will receive a higher ranking , but links from other sites will also drive more traffic to you. Use our free link popularity tool and see how your site ranks.
All Links Are Not Created Equal
There is far more to link popularity then the number of links pointing to and from your site. Search engines use sophisticated algorithms to evaluate the links on a site. The following factors are what makes a link useful or useless.
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Number of Links -Five good links are worth one hundred irrelevant links. However any links are better then none. Inktomi, a company that provides search results to engines like HotBot, still values the number of links more than anything else.
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Content and Relevance -Search engines and directories rank incoming links in regards to relevance and content. A site that sells auto parts will benefit more so from a link that manufactures alternators then a link from a fishing site. Almost any link that belongs to the same "family" will work. Don't limit yourself to a specific focus. If you are having trouble finding good appropriate links then try this. Type "YOUR KEYWORD resources" (with the quotes) into the Google search box and hit enter. Replace YOUR KEYWORD with your focus or theme keyword phrase. This will return results within your family. Always try to link to more popular sites, or sites with the same popularity as your own.
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Link text - The text you use in your links can boost your site or hurt it. For instance these four links all go to the same site but use vastly different text.
addme.com
improved search engine ranking
submit your site here
click here
If I owned addme.com, I would want the second as a link directed to my site. This would boost my keyword ranking, and in turn help my search engine placement.
So How Do I Develop Quality Links?
There are countless ways to increase your sites link popularity. Most all of the ways that produce results take hard work.We offer a service to help develop quality links. For $15.00 we will add your site to our favorite links page. The best way however is the old fashioned contact the webmaster of another site. A simple arrangement made by personally e-mailing a webmaster of an appropriate site asking for a link is sufficient. E-Mail the webmaster explaining what you are proposing, always offer a reciprocal link. Link from your site in trade for a link from their site. Sometimes, if your advertising budget allows, a deal including money or some other form of payment works. See what they will accept to do, almost all sites are willing for a certain price. Never ever use FFA pages to gain links. Free For All pages are considered SPAM by most search engines and are nothing but trouble. They will more then likely get you banned from a search engine before they will help you.
Always submit new links to search engines
As your site is constantly changing and you are gaining more links resubmit your site.When you add links to your site search engines do not automatically know. Each search engine is individual , you may have 500 links in alta vista directory and only have 10 in google. For you ranking to be high and stay high all links must be indexed with all of the major search engines. We can do it for you!
There you have it , a quick run down of links and link popularity. With this information you should be able to gain appropriate links to improve your search engine ranking. Building links is not easy, in fact it can be very tedious, but it is worth the time. This is one of the best ways to get a higher listing in a search engine.
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Information
Doorway Pages- Good Advertising?
The Importance Of A Sitemap
Keyword Optimization 101
Robots.txt To Get Indexed
More Web Site Traffic With DMOZ
More Web Site Traffic With Yahoo
Wore Web Site Traffic With Inktomi
More Web Site Traffic With Google
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